Is iPhone SE (2020) so underrated?

Aayam Pathak
3 min readApr 25, 2020

Finally, the day came when a new iPhone is so cheap and buyable for only 399 dollars. But still, the questions are rising about why the iPhone SE over others?

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Since the launch of the iPhone 11 a bit similar device iPhone XR came in the market with a price of 599 dollars. But it didn’t do well in the market so this is the launch of the new iPhone to reach out towards the countries which have less economy. It helps people to use an iPhone that has an average salary of 300 to 400 dollars. Let us talk about India, it has been found that most people use Xiaomi mobile phones because they come in a medium range of 250 to 350 dollars. So to the people having a medium-income of up to 300 to 400 dollars, it takes a lot of time to buy them the iPhone 11 or the iPhone 11 pro which costs 699 and 999 dollars each. Putting up to three months' figures in a device crashes down their economy. So by the introduction of the iPhone SE (2020) for 399 with so many features, it is promising that this new device is going to increase the revenue of Apple and will reach a lot of people.

Xiaomi is getting bigger every day.

Since the release of its first mobile phone back in 2011 it has gained a lot of appreciation from the users. From price to storage and even battery backup it has been one of the classes in the South Asian countries. It has taken over China and India as well. With a population of more than 2 billion who have less income rate, the product is astonishing and promising than an iPhone. With so many features that can be compared to an iPhone, it is fourth in the global market. So with a lot of features and a low price range, there will probably be competition between these two companies in the electronics market. So to come up in the market of India this might be the strategy of Apple to launch the new iPhone so that a lot of people can have it and they can increase their revenue.

Why iPhone over others?

So this might be the question to some. Since the launch of the iPhone’s new chip A13 bionic which is the fastest chip in the market right now. With smart HDR and 4K @ 60 fps support over other mobile phones are comparable. It has water resistance up to a meter and a wide-angle camera with portrait mode. It even has wireless charging support. Those stuff doesn’t come so easily on other mobile phones. So people will comparatively buy iPhone SE (2020) over others. It is also available on Amazon and even Amazon has launched about 2 to 3 years ago in India and is doing pretty well. Due to Amazon, it will be easy to be distributed over a lot of places. So I think that this will raise Apple's revenue and get a lot of positive reviews because these features can not be found on any other device.

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